Too Much Marketing HYPE For Me !
The idea for this blog post actually came from a conversation that I recently had with a fellow network marketer that I’ve known for the past 9 months. I made a few changes to it in order to align it with the fact that I’m sharing the information with you on my blog. And of course the other marketers name will not be mentioned for privacy reasons.
OK let me just make it clear that I’m obviously ALL for network marketing so no one gets the wrong idea, but at the same time I wish that the industry itself and not just the profession, would set their potential distributors up correctly from the beginning instead of keeping all the correct concepts a mystery (not that I’m pointing the finger at any company in particular because it’s all of them).
OK below are some of the points I tried to convey to my fellow network marketing friend after he told me I should consider checking out the new MLM company he had recently joined. He sent me a link to a video presentation from that company. The presentation was done by the companies marketing executive.
Quick Note about MLM companies marketing teams:
They come from the aspect of marketing products and services to consumers, which is exactly how all other companies base their marketing. Their general approach to marketing does NOT really help distributors become better network marketers because most people with more than half a brain will not just join under anyone promoting a product or opportunity. People should want to join under a sponsor that knows how to market themselves as a knowledgeable leader in the profession. Products and opportunities are a dime per dozen.. we can get them anywhere.. it’s NOT about products and opportunities, it’s about people directing and teaching their people towards their own success. The products are just a vehicle by which we can all make money.. that’s it !
OK onto the actual point that I tried to convey in my reply to him:
(keep in mind that he was already with at least one other MLM company when he joined this new company, so the initial paragraph below pertains only to this fact and the remainder is on topic)
If some new MLM company comes along and you or someone else was to join it, they will still need to watch out for the fact that many companies state within their “Policies & Procedures” that they don’t want their distributors to be marketing for other MLM companies, while with them. They can terminate your position for doing so. Now if you were going to leave your other business opportunities to join that new company, then I guess it wouldn’t matter.
Now I’ve watched many company’s video presentations and when they get to mentioning numbers and statistics.. the whole marketing concept that they are using within their presentation is still hype even if the numbers are true and here’s why: The distributors still have to know how to market THEMSELVES properly in order to attract other potential business builders onto their business team.
So in other words, if the same exact person that was with another company last week goes over to this new company today.. they will likely have the same type of results that they did with their last company because they will be doing their marketing basically the same way as before.
It’s not how many people that could be interested in that new companies product or service that matters.. it’s how that person does their marketing that will determine THEIR outcome. That company will make their money but what I’m talking about comes down to an individual basis.. the story will still read the same way as it always has. It’s like saying, you can take aspirin for that headache but the physical aspect of the headache will still be there until the underlying issues are solved.
Many people will likely fall for the information in such a video or presentation because they are new to this profession and don’t know any better or they have been around for awhile and haven’t had much success and think a different product alone will propel them, but as always most will fall by the waist side after their first 2-3 months as they are probably uneducated in the reality of network marketing or refuse to acknowledge why they aren’t going to have success if they continue to market in the same failing ways as before.
I personally wish people would have enough sense to educate themselves and gain some experience first just like a person that goes to college does before they expect to make any money in their chosen profession.
Oh well.. I made the same mistake during my first 6 months (but at least I didn’t quit, which is the worst thing anyone can do) and I had to learn from it as I stuck things out to get to where I am now. I’ve spent more time & money on my education than I have spent on my auto-ship purchases during the same time frame. Education is everything if you expect to succeed in almost anything you’ll ever do that’s truly worth while.
The bottom line here is that people need to not quit before the miracle happens.. stay in the game long enough to learn how to play the game in such a way that they can win at it and please stop listening to all the BS from your company!
Learn from the Professional Marketers, not the Product Pushers that only know how to tell you how great their product is (anyone can do that.. so therefore what’s your advantage over all the other distributors out there that are attempting to promote similar products? you basically have none!)
YOU need to become that advantage through the knowledge to obtain and the leadership you bring to the table.
It’s nice to know what other people think, so be sure to leave a comment below.. thanks!
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{ 2 comments… read them below or add one }
Bill, you are right on of course. Consider this: If one thinks a start up; new product or new comp plan makes the difference….the highest earning distributors and biggest mlm companies on the planet earn from 25 year old comp plans and mostly same ol products.
Amway; Herbablife; Nuskin: Mary Kay; Forever Living. Amway is 4 times…count them, 4 times bigger than all those other Old companies.
Sure Mona Vie and some others grew faster but they have yet to be tested. The above companies have withstood everything the media, regulators and economy can throw at them not to mention massive defections, death of founders etc etc.
Nothing is more important to you health, wealth, credit score and credibility than to be able to say…..” I have built thru all the good , bad and ugly and have not started over”
The MLM graveyard is full of naive , ignorant, impatient and greedy people.
Hi Richard, it’s an honor to have you on my blog by the way. I enjoyed your appearance on NetworkMarketingPro.Com with Eric Worre.
Thanks for posting. I definitely agree with your assumption and particularly with what you stated in the closing sentence because it’s so critical.
Most people seem to think that they should be able to recoup their expenses by months end, replace their JOB income within their first 4 months and go on to strike it rich by years end. We know that’s not going to be the case and that success even at a mediocre level takes some time because the rest of the people within a persons organization need to develop as well before the real permanent growth begins to form.
I always reference “the slope” when illustrating the typical progress curve of a highly successful network marketers 2-6 year journey. BUT in the end it’s about what takes place during that kind of time span that makes all the difference. Those that are willing to understand the concept of what it takes to become a professional, usually go on to have success within the MLM industry – Network Marketing profession.